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Kenneth
E. Clow
Professor
of Marketing
University of Louisiana at Monroe
Biedenharn
Endowed Chair in Business |
Welcome
to my ULM website.
On this page are links to various resources for the classes I teach
and books authored as well links to social media pages, blogs and
websites of personal interest that I maintain.
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Dr. Clow's Email
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| ULM
Courses I Teach |
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In the Integrated
Marketing Campaigns (MRKT 4011) course students create an integrated campaign for a fictitious brand. Some of
the material created will appear on the course's website. |
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In
the Digital
Marketing (MRKT 4012) students learn various facets of online
marketing, especially search engine marketing. Students will create a
website with pages of personal interest. |
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| My
Textbooks |
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 |  |  |  |  | Written
with Don Baack
Published by Pearson
2018 Copyright
8th Edition | Written
with Karen James
Published by Textbook Media
2016 Copyright
2nd Edition | Written
with Michael Fetchko and Don Roy
Published by Routledge (Taylor & Francis)
2013 Copyright
1st Edition | Written with Dana
Lascu
Published by Textbook Media
2015 Copyright
5th Edition | Published by Textbook Media
2017 Copyright
5th Edition |
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| My
Blogs |
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| This
blog
provides information on articles and videos related to
advertising, promotions, and marketing communications. It can be used
to supplement classroom lectures or
provide material for assignments. |
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| This
blog
provides articles, videos, surveys, and datasets that can be used in
marketing research. The
information can be used to supplement classroom lectures or
provide material for assignments. |
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| This
blog provides
links to articles and videos that can be used with the 5th edition of
the Principles of Marketing textbook co-authored with Dana Lascu. It
can be used to supplement classroom lectures or as student assignments. |
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| My
Personal Websites |
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Author Created Website
for
Integrated Advertising, Promotion, and Marketing Communications textbook
7th Edition
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Author Created Website
for
Essentials
of Marketing Research textbook
1st Edition
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BRATP
Antique Tractor Club
located in
Northeast Louisiana
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NLVTC
Antique Tractor Club
located in
Winnfield, Louisiana
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MSROCC
Old Car Club
located in
West Monroe, Louisiana
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