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Kenneth
E. Clow Professor of Marketing University of Louisiana at Monroe Biedenharn Endowed Chair in Business |
Welcome
to my ULM website. On this page are links to various resources for the classes I teach and books authored as well links to social media pages, blogs and websites of personal interest that I maintain. |
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Dr. Clow's Email |
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ULM Courses I Teach | |||
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In the Integrated Marketing Campaigns (MRKT 4011) course students create an integrated campaign for a fictitious brand. Some of the material created will appear on the course's website. | ||
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In the Digital Marketing (MRKT 4012) students learn various facets of online marketing, especially search engine marketing. Students will create a website with pages of personal interest. | ||
My Textbooks | |||
My Blogs | |||
This blog provides information on articles and videos related to advertising, promotions, and marketing communications. It can be used to supplement classroom lectures or provide material for assignments. | ![]() |
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This blog provides articles, videos, surveys, and datasets that can be used in marketing research. The information can be used to supplement classroom lectures or provide material for assignments. | ![]() |
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This blog provides links to articles and videos that can be used with the 5th edition of the Principles of Marketing textbook co-authored with Dana Lascu. It can be used to supplement classroom lectures or as student assignments. | ![]() |
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My Personal Websites | |||
Author Created Website for Integrated Advertising, Promotion, and Marketing Communications textbook 7th Edition |
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Author Created Website for Essentials of Marketing Research textbook 1st Edition |
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BRATP Antique Tractor Club located in Northeast Louisiana |
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NLVTC Antique Tractor Club located in Winnfield, Louisiana |
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MSROCC Old Car Club located in West Monroe, Louisiana |
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